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Following a series of studio closures within the Xbox community, former Blizzard president Mike Ybarra is advocating for the company to refocus on creating exceptional games.
In response to the announcement of the closure of four studios, including Arkane Austin and Tango Gameworks, Ybarra took to Twitter to defend Xbox boss Phil Spencer and express empathy for those affected by the layoffs. In a subsequent post, Ybarra offers strategic advice to his former employer.
Ybarra begins by affirming his love for Xbox and his belief in its potential for success. However, he acknowledges that the current strategy is not yielding the expected results and suggests that adjustments are necessary in the fast-moving gaming market.
While not directly addressing the recent studio closures, Ybarra’s overall message is a mix of admiration and critique. He emphasizes the importance of creating great games, stating that consumer demand and business success follow from quality game development.
Ybarra presents two paths to success for Xbox: a focus on platform exclusivity, Game Pass, and hardware in a high-risk, high-reward approach, or a shift towards becoming a publisher across all platforms by abandoning hardware entirely.
Amidst uncertainties surrounding Xbox’s strategy, Ybarra urges clarity and a strong commitment to creating exceptional games to ensure long-term success.
Despite his departure from Xbox earlier in the year, Ybarra remains a supporter of the brand and encourages fans to seek clarity on the company’s future direction.
Xbox’s president has hinted at a unique approach to success for each game and studio, further emphasizing the need for a clear vision and commitment to excellence in game development.
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